CMS (content management systems) are the backbone of the internet.

These program arrangements control over two-thirds of all known websites. And they make it simple for clients to make, oversee, and adjust site substance without any coding information.

In this post, we’ll investigate the conveyance of CMS advertise share and uncover which merchants overwhelm the advertise.

We’ll moreover take a closer see at the development of person CMS stages to see how their advertise share has changed over time—and why.

Prepared? Let’s get begun!

WordPress is by far the most popular CMS. It dominates the CMS market with a whopping 64.2% market share as of November 2023, and powers 43.1% of all websites.

WordPress has been the advertise pioneer for over a decade—no other CMS has ever come near. Shopify is its closest competitor but positions in an fantastically far off moment put with fair 6.1% of the CMS advertise share. That produces it 10x less prevalent than WordPress.

There are numerous reasons so numerous individuals select to construct their websites on WordPress. But one of the most reasons it’s so prevalent is since the core WordPress computer program is free and open-source.

Meaning that, not at all like most other CMS arrangements, anybody can construct a location on WordPress without paying a membership charge. Furthermore, it’s too unimaginably adaptable, quick, extensible, and developer-friendly.

Source: W3Techs1

Top CMS by market share

Presently let’s take a closer see at the beat substance administration frameworks within the world by their market share. But to begin with, some fast notes approximately the numbers:

Able to utilize two information sources to analyze each CMS’s advertise share: W3Tech and BuiltWith.

W3Tech tracks the CMS utilized by the beat 10 million websites according to Alexa, and the beat 1 million websites agreeing to Tranco, to constrain the affect of space spammers within the information set. And it excludes things like copy destinations diverted spaces and subdomains.

BuiltWith tracks the CMS utilized over the whole internet (generally 80 million websites). This can be a significantly bigger dataset than W3Tech but may not give as precise a representation of each CMS’s ‘true’ advertise share because it may incorporate ‘spam’ spaces, subdomains, and copy spaces.

We see W3Tech as the more precise information source of the two, so let’s begin there.

CMS market share (W3Tech)

Here’s a breakdown of the top 10 CMS by market share as of November 2022, according to W3Tech.

Rank CMS CMS market share Website share*
#1 WordPress 64.2% 43.1%
#2 Shopify 6.1% 4.1%
#3 Wix 3.4% 2.3%
#4 Squarespace 2.9% 2%
#5 Joomla 2.4% 1.6%
#6 Drupal 1.8% 1.2%
#7 Adobe Systems 1.6% 1.1%
#8 Google Systems 1.3% 0.9%
#9 Bitrix 1.1% 0.8%
#10 Webflow 0.9% 0.6%

*Site share speaks to the % of all the websites W3Tech tracks that the CMS is utilized on. This can be different from the CMS advertise share because it variables within the 32.9% of websites that utilize none of the content management frameworks W3Tech monitors, whereas CMS showcase share doesn’t.

There are a couple of curiously extrapolations able to make here.

To begin with off, whereas WordPress (an open-source stage) is the clear showcase pioneer, the following three most prevalent CMS arrangements are Shopify, Wix, and Squarespace. All of these are completely facilitated, subscription-based stages (i.e., not open-source).

Joomla (rank 5) and Drupal (rank 6) are open-source stages like WordPress. But as we’ll see, the showcase share of both of these stages has been falling relentlessly over the final decade, whereas WordPress has been developing.

Most popular CMS over the years compared

This isn’t the case for the facilitated stages, all of which have developed their advertise share over the final few a long time.

This recommends that the items that are most effectively competing with WordPress are facilitated CMS arrangements, which are able to distinguish their item by advertising extra benefits such as site support, web hosting, etc. But within the open-source showcase, there’s small room for competition.

CMS market share (BuiltWith)

Here’s an overview of the top CMS by market share according to BuiltWith*:

Rank CMS Market share Websites
#1 WordPress 45% 35.87 million
#2 Other 37% N/A
#3 Wix 10% 8.06 million
#4 Progress Sitefinity 4.3% 3.41 million
#5 Squarespace 3.7% 2.96 million
#6 Google Search Appliance 2.7% 2.13 million
#7 Plesk 2.5% 2.03 million
#8 GoDaddy Website Builder 2.29% 1.83 million
#9 CPanel 2% 1.63 million
#10 Joomla 1.65% 1.32 million

CMS market share comparison chart

As you’ll be able see, WordPress is still the clear showcase pioneer with 45% advertise share. 37% of websites utilize a CMS not known by BuiltWith (this may incorporate websites that utilize no CMS and are built from scratch).

But it’s imperative to point out that there are some irregularities in this information set. To begin with off, Advance Sitefinity ranks fourth concurring to BuiltWith, which is shocking given it didn’t rank within the best ten CMS in W3Tech’s information set (and in fact, may not have been considered at all).

But more strikingly, there are a couple of rankings here that aren’t genuine CMS computer program at all.

For case, CPanel (rank 8) may be a GUI and control board software—not a full-fledged substance administration framework that can be utilized to construct and oversee web site.

Moreover, Google Look Apparatus (rank 5) could be a server-related equipment machine, not a CMS. Both of these were in any case picked up by BuiltWith’s calculation and have skewed the comes about to some degree.

Interests, CMS advertise share too changes in the event that we zoom in on high-traffic locales, as appeared underneath.

CMS market share in the top 1 million websites:

CMS Market share
Other 54%
WordPress 32%
cPanel 4%
Drupal 3%
Google Search Appliance 3%
My Salesforce 3%

CMS market share in the top 100k websites:

CMS Market share
Other 68%
WordPress 18%
My Salesforce 5%
Atlassian Cloud 4%
Drupal 4%

CMS market share in the top 10k websites:

CMS Market share
Other 71%
WordPress 12%
My Salesforce 6%
Atlassian Cloud 6%
Drupal 4%

This recommends that the more activity web site gets, the less likely it is to utilize WordPress in favor of enterprise-grade computer program like Salesforce, or ‘Other’ CMS. The tall utilization of CMS categorized as ‘Other’ may be due to the reality that expansive ventures are more likely to utilize custom-built arrangements.

Source: W3Tech1W3Tech2BuiltWith1

CMS market share: A closer look

Next, let’s zoom in on some of the most popular CMS and look at how their market share has evolved over time.

WordPress market share

WordPress is the undisputed advertise pioneer. It’s an open-source arrangement with a colossal library of subjects and plugins that make it exceptionally adaptable and flexible.

WordPress is especially prevalent among bloggers and content-driven websites much obliged to its solid SEO capabilities. And since it’s self-hosted, you hold 100% control and possession of your site substance.

For all these reasons and more, it’s remained the foremost prevalent CMS within the world for over a decade. Here’s how WordPress’s advertise share has advanced over that time:

Year Market share
2022 (Nov) 64.2%
2021 64.1%
2020 62.1%
2019 59.7%
2018 60%
2017 58.5%
2016 58.8%
2015 60.7%
2014 59.8%
2013 54.8%
2012 54.3%
2011 55.3%

WordPress market share growth trend

You’ll be able see from these stats that WordPress has had an awfully reliable development direction. The CMS has gradually and consistently expanded its showcase share over time, with the biggest increment coming between 2013 and 2014.

Be that as it may, we will too see that WordPress as it were expanded its advertise share by 0.1% from Jan 2021 to Nov 2022, which proposes it may presently be stabilizing.

Shopify market share

Shopify could be a fully-hosted ecommerce stage. It’s WordPress’s greatest competitor with the moment biggest showcase share but centers on a distinctive section of the market.

Whereas WordPress could be a general-purpose CMS, Shopify is built particularly for commerce and comes with everything you would like to construct a web store. It’s the number one facilitated ecommerce arrangement by showcase share.

Here’s how Shopify’s CMS advertise share has changed over time:

Year Market share
2022 (Nov) 6.1%
2021 5.2%
2020 3.4%
2019 2.6%
2018 1.8%
2017 1.3%
2016 1%
2015 0.7%
2014 0.3%

Shopify market share growth over the years

As you’ll see, Shopify has experienced brilliant development since its initiation in 2014. Whereas WordPress has developed consistently, Shopify has developed exceptionally rapidly, expanding its showcase share by over 1900% in fair 8 a long time.

Wix market share

Wix could be a prevalent, fully-hosted site builder. It’s the third most prevalent CMS by advertise share and, like Shopify, has developed fantastically rapidly over the final few a long time.

Here’s a breakdown of Wix showcase share over time:

Year Market share
2022 (Nov) 3.4%
2021 2.4%
2020 2.3%
2019 1.8%
2018 0.9%
2017 0.6%
2016 0.4%
2015 0.3%
2014 0.2%
2013 <0.1%

WIX market share growth over the years

Wix has expanded its advertise share for 10 successive a long time in a push, but the greatest bounced came between 2018 and 2019, and once more between 2021 and 2022.

Squarespace market share

Squarespace is another general-purpose, facilitated website-building stage known for its ease of utilize, fabulous plan instruments, and stellar layouts. It’s the fourth most well known CMs by showcase share and has developed its client base significantly over the final decade.

Here’s a table that appears Squarespace’s showcase share over time:

Year Market share
2022 (Nov) 2.9%
2021 2.3%
2020 2.7%
2019 2.6%
2018 1.5%
2017 1.1%
2016 0.8%
2015 0.5%
2014 0.3%
2013 0.1%
2012 0.2%
2011 0.2%

Squarespace market share growth over the years

Once more, Squarespace has expanded its showcase share lovely reliably. The exemption to this was from 2020 to 2021, when the advertise share dropped from 2.7% to 2.3%.

In the event that you’re considering this, here you’ll be able find in-dept Squarespace insights to get it in the event that that’s the proper stage for your extend.

Joomla market share

Joomla is the moment most well known open-source CMS, with 2.4% of the advertise share. But it’s much, much less well-known than WordPress. And as the chart underneath appears, it’s as it were developed less prevalent over time:

Year Market share
2022 (Nov) 2.4%
2021 3.6%
2020 4.6%
2019 5.4%
2018 6.5%
2017 7.2%
2016 7.5%
2015 8.6%
2014 9.3%
2013 8.7%
2012 9.5%
2011 10.9%

Joomla market share over the years

Joomla come to its crest early. As one of the primary CMS arrangements to hit the advertise, its prime was back in 2011, when it had a advertise share of 10.9%. Since at that point, it’s been gradually losing advertise share to WordPress and has contracted to fair 2.4% showcase share as of November 2022.

Drupal market share

Drupal is another open-source CMS that might be considered a passing on stage. Like Joomla, it’s relentlessly misplaced advertise share over the a long time.

Whereas it had a great few a long time from 2011 to 2013, its numbers have been falling since at that point and come to their least point this year at fair 1.8% showcase share:

Year Market share
2022 (Nov) 1.8%
2021 2.5%
2020 3%
2019 3.5%
2018 4.6%
2017 4.8%
2016 4.9%
2015 5.1%
2014 5.5%
2013 7.2%
2012 6.5%
2011 6.1%

Drupal market share over the years

Source: W3Tech1

Final thoughts

That concludes our in-depth direct to CMS advertise share. We trust you found these measurements valuable!

As we’ve seen, WordPress proceeds to be the foremost well known CMS on the market—by a colossal edge. It’s amplified its lead over the final decade and presently holds nearly two-thirds of the CMS showcase share.

Moreover, Shopify, Wix, and Squarespace have developed quickly and are now huge players within the space.

But Drupal and Joomla are the greatest failures, having misplaced over two-thirds of their advertise share since 2011.

On the off chance that you need to memorize more around the number one CMS, you might need to check out our roundup of WordPress insights.

Good luck!