Shopify is one of the foremost well known ecommerce stages on the showcase and powers more stores than any other ecommerce arrangement.

This post see at a few super curiously Shopify insights that tell us more approximately this effective, cloud-based SaaS stage and its shippers.

We’ll uncover the number of websites and dealers that utilize Shopify and deeply dive into all the foremost critical information almost the platform’s advertise share, income, apps, topics, and more.

Prepared? Let’s get begun!

Shopify statistics (top picks)

  • There are over 3.9 million Shopify websites, and over 2 million Shopify merchants
  • 65% of Shopify domains are registered in the US
  • Shopify is the #1 most popular ecommerce solution and the #2 most popular CMS after WordPress.
  • Shopify earned over 4.6 billion in revenue in 2021, and most of that came from its merchant solutions
  • Shopify’s GMV was over 175 billion last year (that’s the total value of merchandise sold through Shopify stores)
  • There are over 15 million Shopify orders each month
  • Clothing is the most popular product category sold through Shopify stores
  • The average Shopify order value is $75
  • The average Shopify conversion rate is 1.4%
  • There are over 8,000 apps in the Shopify App Store, and the Product Reviews app is the most popular
  • There are 102 themes in the Shopify Theme Store, and Dawn is the most popular

How many websites use Shopify?

There are as of now over 3.9 million live websites that utilize Shopify. Nearly two-thirds of these site spaces (65%) are enrolled within the US, and the tremendous larger part are enlisted in nations in North America and Europe.

Number of Shopify websites by country

  1. US – 2.6m
  2. UK – 170k
  3. Australia – 122k
  4. Canada – 99k
  5. Germany – 94k
  6. Brazil – 76k
  7. France – 54k
  8. India – 39k
  9. Netherlands – 36k
  10. Italy – 32k

Sources: BuiltWith

Shopify market share

Shopify’s CMS advertise share is 6.1%, making it the moment most well known CMS after WordPress. And it’s ecommerce advertise share is 10% to 22%, depending on which information source you see at.

What percentage of websites are built on Shopify?

4.1% of all websites on the web are built on Shopify, concurring to information from W3Tech. This climbs to 6.1% in the event that we as it were tally websites that have substance administration frameworks that W3Tech screens.

Website builder market share

This makes Shopify the moment most utilized substance administration framework. Be that as it may, it’s still a long way behind WordPress, which rules the showcase with over 43% of the showcase share.

Usually likely due to the truth that Shopify is exclusively designed for ecommerce stores, though WordPress may be a general-purpose CMS that powers all sorts of websites.

What percentage of ecommerce stores use Shopify?

Shopify’s ecommerce showcase share shifts depending on which source you see at.

Agreeing to BuiltWith, 22% of ecommerce stores utilize Shopify, making it the #1 most well known ecommerce arrangement. That’s marginally more than the showcase share of both WooCommerce and Wix stores; each of which powers around 20% of ecommerce stores.

Be that as it may, Datanyze puts Shopify’s ecommerce showcase share considerably lower. Concurring to their information set, Shopify is utilized on around 716k spaces, giving it a 10.15% advertise share. This puts it behind both WooCommerce and Squarespace.

ecommerce website builder market share

BuiltWith’s figures are likely the foremost exact of the two, based on a bigger information set.

Sources: BuiltWithW3TechsDatanyze

How many Shopify merchants are there?

There were 2.06 million Shopify dealers at the conclusion of 2021. Note that this is often significantly lower than the overall number of Shopify stores online, which proposes numerous Shopify shippers have numerous stores.

Number of Shopify merchants by region

Shopify shippers are conveyed over 175 distinctive nations, but over half are from North America (NA). Dealers in NA moreover bring in over two-thirds of Shopify incomes.

The chart underneath appears a breakdown of shippers and incomes by locale:

Region Merchants (% of total) Revenues (% of total)
North America (US and Canada) 55% 71%
EMEA (Europe, Middle East, and Africa) 25% 17%
APAC (Asia Pacific, Australia, and China) 15% 10%
Latin America (Mexico and South America) 5% 1%

The endless lion’s share of Shopify dealers are on membership plans that fetched <$50/month (i.e. Essential or Shopify plans)

Interests, as it were 14,000 dealers are subscribed to Shopify Furthermore plans—the highest-tier arrange. This is often as it were a minor division of the by and large Shopify client base. And however, Shopify Also shippers drive the lion’s share of Shopify’s add up to GMV (common stock esteem).

Source: Shopify Annual Report 2021Shopify Year In Review 2021

Shopify financial statistics

Another, let’s take a see at a few monetary insights per Shopify’s most recent yearly reports and quarterly profit press discharges.

Shopify income

Shopify created a net wage of over 2.9 billion in 2021. This was one of its best a long time to date.

Comparatively, net salary in 2020 was fair 319.5 million. And for the three a long time earlier, Shopify detailed a net misfortune. These misfortunes were to a great extent a result of Shopify’s strong ventures in developing the commerce.

Shopify net income by year:

  • 2021: 2.9 billion
  • 2020: 0.32 billion
  • 2019: -0.12 billion
  • 2018: -0.065 billion
  • 2017: -0.040 billion

Shopify profit

Shopify detailed net benefits of 2.48 billion in 2021. This can be nearly a billion dollars more than the year some time recently when yearly net benefits were fair 1.5 billion.

And it looks like Shopify is on track to have an indeed way better year this year. By the conclusion of the third quarter of 2022, Shopify had earned 1.96b in net benefit. That’s a critical year-over-year increase—by the conclusion of Q3 2021, net benefits were fair 1.79b.

Shopify revenue

Shopify detailed net incomes of over 4.6 billion in 2021. That’s up by 57.4% compared to the year some time recently when it was fair 2.9 billion.

But once more, it looks like 2022 is getting to be an indeed superior year for Shopify with the most noteworthy incomes however. By the conclusion of Q3 2022, Shopify had earned 3.86b in income, compared to fair 3.23b by the same time in 2021.

Shopify revenues by location

The endless lion’s share of income Shopify created in 2021 came from clients in North America (71%), with the US alone capable for 64.5% of income. In comparison, Latin America contributed fair 1.2% to Shopify’s yearly income.

Region Revenue (USD) Revenue (% of total)
US 2.96 billion 64.5%
Canada 317 million 6.9%
EMEA 799 million 17.3%
APAC 467 million 10.1%
Latin America 55 million 1.2%

Where does Shopify’s revenue come from?

The vast majority of Shopify’s revenue comes from its merchant solutions:

  • In 2021, Shopify earned 1.34 billion (29.1% of its total annual revenue) from its subscription solutions…
  • …and 3.27 billion (70.9% of its total annual revenue) from its merchant solutions


Membership arrangements allude to income Shopify makes from offering repeating membership plans to its shippers (i.e. Essential, Shopify, and Shopify Additionally).

But whereas these plans could appear like Shopify’s fundamental benefit advertising, they’re as it were dependable for less than a third of Shopify’s income.

Dealer arrangements allude to income created through other sources. The bulk of dealer arrangement incomes comes from installment preparing expenses and money transformation expenses on vendor deals prepared through Shopify Payments—Shopify’s in-house installment portal.

This appears fair how critical Shopify Installments is to the platform’s commerce demonstrate. It too clarifies why Shopify—unlike a few competitor ecommerce platforms—charges extra exchange expenses when dealers select to use other third-party installment doors rather than Shopify Installments.

Aside from Shopify Installments expenses, vendor arrangements moreover incorporate income determined from things like referral expenses, promoting income, Shopify Mail, etc.

It’s curiously to note that Shopify’s merchant arrangement incomes are firmly related with GMV (the entire number of deals made by Shopify vendors). The more Shopify shippers make, the more Shopify makes in expenses. This gives a solid motivating force for Shopify to contribute in its merchants’ victory.

Shopify Payments usage

The Shopify Installments entrance rate was 48.9% in 2021.

This implies that over half of all Shopify shippers utilize the in-house installment door. In any case, this likely underrepresents Shopify Payments’ genuine appropriation rate as it’s not however accessible in all the nations where Shopify is utilized.

In districts where Shopify Installments is accessible, over four-fifths of shippers utilize it:

Usage of Shopify Payments by region:

  • Canada – 92%
  • US – 88%
  • Other countries where it’s available – 84%

Almost $86 billion in GMV was processed using Shopify Payments in 2021.

Sources: Shopify Annual Report 2021Q3 Earnings Press Release

Shopify sales statistics

Shopify shippers collectively made over $175.4 billion in 2021 alone. And in add up to, over $500 billion worth of deals have been handled through the Shopify stage since its dispatch.

Shopify GMV (growth merchandise volume)

Shopify’s GMV (net stock volume) has developed year over year. It expanded by 46.7% in 2021 alone, developing from 119.6 billion to 175.4 billion. This fast development was no question quickened by the move to ecommerce brought around by the worldwide COVID widespread.

In case you didn’t know, GMV could be a figure that tells you the esteem of stock sold over time. Or in other words, the overall deals income produced by all the stores that utilize Shopify.

Shopify GMV by year:

  • 2021 – 175.4 billion
  • 2020 – 119.6 billion
  • 2019 – 61.1 billion
  • 2018 – 41.1 billion
  • 2017 – 26.3 billion
  • 2016 – 15.4 billion
  • 2015 – 7.7 billion
  • 2014 – 3.8 billion
  • 2013 – 1.6 billion
  • 2012 – 0.7 billion

How many people buy from Shopify merchants?

Over 597 million individuals bought from Shopify vendors this year. That’s up from 457 million customers in 2021 (+31% YOY), and from 300 million customers in 2020 (+52% YOY). To put that into viewpoint, 597 million individuals is nearly twofold the populace of the Joined together States.

How many Shopify orders are placed each month?

Shopify prepared 152.6 million orders per month on normal in 2021. And interests, 66% of these orders come from versatile gadgets, which appears the significance of making beyond any doubt your store and item pages are mobile-responsive.

What month do most Shopify sales take place in?

Information appears that Shopify stores involvement more deals in November than any other month. This is often likely since November is the month of huge deals occasions like Dark Friday and Cyber Monday. It’s too the month numerous buyers begin buying endowments some time recently the occasion season.

On the other conclusion of the range, Shopify stores involvement the slightest sales in February than any other month. Usually likely since February quickly takes after two of the foremost prevalent shopping months: December and January.

How much traffic do Shopify stores get?

Shopify stores found the middle value of 7.1 billion month to month browsing sessions in 2021 (generally from versatile). That’s nearly break even with to the worldwide populace (7.9 billion) and highlights fair how huge the online shopping showcase is.

Sources: Shopify Annual Report 2021Shopify NewsShopify Year In Review 2021

What is the best product to sell on Shopify?

Concurring to an investigation of 2.8 million items on Shopify shops, clothing is the foremost well known item category sold through Shopify. Over 75 thousand Shopify stores within the test analyzed offer clothing items. This was more than twofold the another most prevalent item category, Domestic & Plant.

Be that as it may, whereas this measurement appears that clothing is the best-selling item category, it doesn’t cruel it’s the leading choice for your store. You can be superior off choosing a less-popular, specialty item category with less competition.

Top 10 best-selling product categories on Shopify

  1. Clothing – 75.5k
  2. Home & Garden – 33.8k
  3. Jewelry & Watchers – 27.6k
  4. Health & Beauty – 24.7k
  5. Fashion Accessories – 22.9k
  6. Food & Beverages – 16.3k
  7. Art – 11.6k
  8. Sporting Goods – 7.7k
  9. Electronics – 6.9k
  10.  Car & Truck Parts – 6.2k

(Other – 66k)

Source: Statista1

Shopify benchmarks

Another, let’s see at a few Shopify measurements that uncover valuable benchmarks that you just can degree your claim store’s measurements and KPIs up against.

What’s the average Shopify order value?

The normal online arrange in Shopify stores is $75. In any case, there’s noteworthy variety from arrange to arrange. On the off chance that you’re offering high-ticket items, your arrange esteem will likely be much higher, though on the off chance that you’re offering low-cost items like phone cases, it may be much lower.

What’s the average Shopify store conversion rate?

The normal Shopify change rate is 1.4%, agreeing to Littledata’s study of 3,223 Shopify stores (the leading information to date). This can be marginally higher than the normal change rate over all ecommerce stores, which is 1.3%, and a great benchmark to point for.

But once more, there’s critical variety between stores. The beat 20% of Shopify stores brag transformation rates of over 3.2%, and the beat 10% reach 4.7%+. In the interim, the foot 20% of Shopify stores have change rates of 0.4% or less.

How often do people buy from Shopify stores?

On normal, customers purchase from the same store 3.8 times. And over half of all Shopify vendors see buyers make buys from their store 2 or more times.

In 2021, over 62 million online customers bought from the same Shopify store twice. Typically 14% of all customers.

Source: Shopify NewsLittleData

Shopify app statistics

How many Shopify apps are there?

There are over 8,000+ apps within the App Store, with more included month to month. This gigantic store of third-party add-ons is portion of the reason Shopify is so popular—it’s nearly interminably extensible and adaptable.

Concurring to an examination by Store Leads, item Surveys is the foremost well known Shopify app. It’s introduced on at slightest 405,000 Shopify stores. The moment most well known app is Shopify inbox, with over 262,000 establishments.

Top 10 most used Shopify apps (by installations):

  1. Product Reviews – 405k
  2. Shopify Inbox – 262k
  3. Klaviyo – 248k
  4. Geolocation – 219k
  5. Customer Privacy – 193k
  6. Mailchimp – 161k
  7. – 144k
  8. Loox – 138k
  9. DSers – 127k
  10. Printful – 125k

Sources: Shopify NewsStore Leads

Shopify theme statistics

How many Shopify themes are there?

There are 102 topics within the Shopify Topic Store at the time of composing, and numerous more on third-party websites. For illustration, 1,500 Shopify subjects and layouts are recorded on Subject Timberland.

Of the 102 local Shopify topics, as it were 9 are free. The other 92 are paid subjects that fetched anyplace from $200 to $350 each.

The foremost prevalent subject in Shopify’s free collection is Day break, and the foremost well known paid subject is Motivation. The best-selling Shopify subject on Topic Timberland is Ella, with 28.3k deals to date.

Top 10 most popular Shopify themes (in the Shopify Theme Store):

  1. Dawn
  2. Craft
  3. Refresh
  4. Sense
  5. Ride
  6. Studio
  7. Taste
  8. Crave
  9. Colorblock
  10. Impulse

Source: Shopify Theme StoreTheme Forest

When was Shopify founded?

Shopify was in 2006, making it one of the most seasoned ecommerce arrangements. 2022 checked Shopify’s 16th birthday.

Who founded Shopify?

Shopify was established by Tobias Lutke and Scott Lake

Lutke was a computer software engineer who chosen to utilize the open-source system Ruby on Rails to construct his possess ecommerce store (Snowdevil) to offer snowboarding hardware, after choosing he was disappointed with existing e-commerce items.

Afterward, Lutke and Lake chosen to dispatch the stage as Shopify. They at that point made an open-source format dialect called Fluid.

Source: Shopify NewsShopify Annual Report 2021Wikipedia

General Shopify facts & statistics

Some time recently we wrap up, let’s see at some more curiously realities and stats around Shopify.

How many employees does Shopify have?

Shopify has over 10,000 representatives in 2022. Usually up from 7k at the conclusion of 2021

How many countries is Shopify available in?

Shopify is accessible in 175 of the 195 nations on soil. Be that as it may, certain highlights are as it were accessible in select nations. For illustration, Shopify Installments is as it were backed in 22 of the 175 nations that Shopify is accessible in.

Misc. interesting Shopify statistics

  • Shopify enabled 307b in global economic activity in 2021
  • The Shopify platform can handle at least 540,000 per second, and 27,000 orders per minute. Uses a technology called ‘containerization’ to do this.
  • Median response time is sub-1000 milliseconds for Shopify stores in 2021
  • 40,000 of the partners in Shopify’s partner ecosystem (app developers, theme designers, marketers, affiliates, etc) referred merchants to Shopify in 2021
  • 30% of Shopify merchants say marketing is one of their biggest challenges, making this the #1 challenge Shopify store owners face. Building a brand is the second biggest challenge at 22%
  • 100k+ retailers used Shopify POS to sell in-person in 2019
  • According to a global analysis of Shopify stores in 2021, around 7.8% use third-party dropshipping services like Oberlo. That means the vast majority are not dropshipping stores.

Source: Shopify NewsShopify Annual Report 2021Shopify PaymentsShopify Year In Review 2021Statista2

Final thoughts

That concludes our roundup of Shopify measurements. We trust you learned something valuable.

Need to share these insights or utilize them in your possess substance? Don’t disregard to drop a connect to this post!

And whereas you’re here, on the off chance that you found these insights valuable, you might need to check out a few of our other stats roundups:

Check out these WordPress insights to memorize how Shopify stacks up against one of its greatest competitors.
And to brush up on the state of the net plan industry in common, take a see at our roundup of the most recent web plan measurements.